Inter Symbol Interference

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Tuesday, January 09, 2007

OHHHH The Humanity

Charming ad for Visa's Check Card:

The whole thing creeps me out. You couldn't ask for a better example of why certain types see conforming to the mainstream is dehumanizing. Especially the choice of score: that tune, "Powerhouse," is what the old Looney Tunes would use for conveyor-belt type scenes. The whole message becomes "You, too, can be a cog in the machine, with a little help from your friends at VISA!" Goosebumps.

I originally wanted to tie this into some comment on the state of the public domain (like my man Matt Yglesias), thinking "Powerhouse" fell into that, thus explaining by economics the questionable choice. Turns out it don't, which just means they're stupid.


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